A new museum entrusts Salome Asega with the management of the cultural incubator NEW INC

The New Museum in New York announced that Salome Asega was the director of NEW INC, the museum’s incubator for art, design and technology. In her new role, which Asega will assume on July 26, she will lead the organization through its eighth year-long cycle, overseeing around 100 creative entrepreneurs as well as 600 alumni and a distinguished group of mentors. Asega is also responsible for developing the museum-run non-profit incubator, which was founded in 2013 as the first of its kind. She replaces Stéphanie Pereira, who left in May after three years at the helm of the platform.

“Salome is the next generation of leaders and a role model for the interdisciplinary nature of the future of work,” said Lisa Phillips, Toby Devan Lewis, director of the New Museum, in a statement. “She is a creative technologist, thoughtful strategist and empathetic community builder who will shape the next chapter of NEW INC’s growth.”

Asega, who currently teaches speculative and critical design courses in the MFA Design and Technology program at the Parsons School of Design in New York City, arrives at her new role at the Ford Foundation, where she was the first researcher in the art of New York. media for creativity. and freedom of expression (CFE) for four years. During her tenure, she worked to support research aimed at defining hybrid approaches in the art and technology ecosystem. Among the reports she commissioned are the National Endowment for the Arts’ Artistic and technological landscape study (2021) and MIT Open Doc Lab’s Collective wisdom, co-creation of media within communities, across disciplines and with algorithms (2019).

Asega has a long history with the New Museum, having first participated in a project in the institution’s education department in 2014 before becoming a 2017 IdeasCity Fellow there in 2017. Additionally, she was a member of the NEW INC community in 2016-17, during which time she co-founded with a small group of artists POWRPLNT, a non-profit digital arts education organization based in Bushwick.


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