A new photo salon is coming to New York, but it won’t replace PhotoPlus

The group behind Photofairs Shanghai, Asia’s largest photography trade event, is holding their event in New York. Called Photofairs New York, it promises to be a new contemporary art fair dedicated to photo-based works.

Photofairs New York will take place at the Javits Center – the former headquarters of PhotoPlus – and plans to host up to 100 international galleries with the aim of showcasing “a cutting-edge vision of visual culture”. According The arts journalthe event expects to be comprised of approximately 80-100 exhibitors and will run alongside The Armory Show.

“The Fair’s strong curatorial approach will create a new platform where photography and new technologies intersect. It will provide a dedicated space to explore new trends in the contemporary art market, from photography-based artworks to experimental cinema, virtual reality and NFTs,” the organization states. “Photofairs New York will connect collectors and visitors with international galleries and artists who push boundaries, inviting discourse and interaction.”

Although this is a photography-focused show, it seems to take a different angle from previous shows that have occupied this space and time. PhotoPlus, for example, focused on equipment manufacturer exhibits and educational classes before the COVID-19 pandemic stopped that show in its tracks. The follow-up attempt, Create NYC, has postponed its 2022 show to next year. These shows, led by Emerald X, were the only large-scale photography-focused events in the city, and nothing has yet succeeded in replacing them.

From what Photofairs is trying, it is unlikely that this fair will fill this still empty niche, as the target of this fair is not the photographers themselves, but rather collectors and those who love photography as an artistic medium. .

“Aiming to attract established collectors and a growing new generation of buyers, the Fair will be accompanied by an extensive VIP program including exclusive events, curator-led tours and visits to private studios. The Fair will also host a vibrant public program aimed at cultivating and celebrating the ever-changing dynamics of today’s visual culture,” the organization explains.

The arts journal reports that this is not the first time that the group behind Photofairs has attempted to enter the US market. He attempted a show in San Francisco in 2017 and 2018, but closed it the following year after losing an estimated $1 million in the business.

The Photofairs organization hopes New York will be different and cites that “enthusiasm for visual culture shows through its strong and long-standing gallery scene” as New York hosts more photography galleries than anywhere else in the world. .

Photofairs New York is led by Creo in partnership with Angus Montgomery Arts, its majority shareholder, and in collaboration with Photo London and Candlestar founders Michael Benson and Fariba Farshad. The inaugural edition of Photofairs New York will take place September 8-10, 2023.

Picture credits: Header photo licensed via Depositphotos.

About Margaret L. Portillo

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