Art is at the center of AGI Denim’s first major public event, and indigo is its medium of choice.
The vertical denim manufacturer and Pakistan’s first certified B Corp company will open ‘Exquisite Blue Towers’, an exhibition of collaborative and individual artworks that celebrate indigo as a color by artists Holly E. Brown, Juan Manuel Gomez and Mauricio Arroyave.
The show will run from July 22 through August. 6 in New York at @gallery in Chelsea. A vernissage will take place on July 21.
Under the theme “Exquisite Blue Towers”, the work will represent towers in important cities for artists. The exhibition will feature 20 large and medium scale pieces. Some of the works have never been shown, while others have previously been exhibited in commercial galleries, said AGI product developer and gallery director Henry Wong.
“My favorite pieces are the ones depicting the water towers of New York, because I’m a New Yorker, born in Manhattan and raised in Brooklyn,” Wong said. “Iconic water towers are extremely nostalgic for me.”
The artists used a variety of techniques, including drawing, painting and etching with Recycrom, the recycled pigments from Italian chemical manufacturer Officina+39, as the medium.
Brown, who prints on recycled paper and denim, and Gomez, who is also the creative head of Officina+39, know the art of denim well. The artists collaborated on a project called “Magic Happens” for New York Denim Days in 2018. They worked simultaneously at Officina’s lab in Italy on four pieces that would inspire a small clothing collection and a t-shirt design.
Arroyave is a painter, visual artist and art director with 12 years of experience designing denim showrooms.
Partnering with artists and exhibits are a popular way for the denim supply chain to showcase innovations. During the London Frieze in May, DL1961 created an immersive “Indigo” exhibition with five zones covering life on the factory floor, a “fiber forest” that featured Recover and Tencel and a photo gallery of images the country. Finishing technology company Tonello has teamed up with artist Ian Berry for a denim floral installation in San Francisco.
AGI’s mission for the gallery, however, is to support artists and celebrate all forms and aesthetics, Wong said. The family business provides the gallery and logistical support, including materials and marketing. More art exhibits are planned, Wong added.