Furniture retailer RH offers mansion-like gallery in Orange, near Pinecrest

A high-end furniture retailer aims to build a huge mansion-like showroom in Orange, on a prestigious site next to the Pinecrest Mall.

RH, the company formerly known as Restoration Hardware, is considering a $20 million project in the East Side village, according to documents filed with the building department. A permit application describes a three-story building of approximately 45,000 square feet, with dozens of interior furniture galleries, an interior design department, and a rooftop restaurant and park.

More akin to a museum than a store, the proposal reflects RH’s evolution from a high-end lighting supplier to a luxury lifestyle brand. In 2019, the company unveiled an equally opulent storefront in Columbus at the Easton Town Center.

Chairman and CEO Gary Friedman said the publicly traded company plans to roll out these “immersive design galleries” in all major markets.

“We believe there are those with taste and lack of scale, and those with scale and lack of taste”, and the idea of ​​putting the scale taste is broad and far-reaching,” he wrote in a third-quarter letter to shareholders in December.

Earlier this month, RH declined to comment in response to Crain’s inquiries about a potential project at Orange. A spokeswoman said Friedman was the only person who can speak on behalf of the brand – and he was unavailable for an interview. She did not respond to a follow-up email on Wednesday, February 16.

Craig Maddy, RH’s construction manager, is featured on the building permit application, which was submitted on Tuesday, February 15. “I can’t speak to anyone about the project. Thank you,” Maddy said, when reached by phone.

RH already has a traditional design gallery in Lyndhurst, at the Legacy Village lifestyle centre. But that space is just 10,000 square feet, less than a quarter of the footprint the company offers a 15-minute drive southeast.

Legacy Village developer Mitchell Schneider, president of First Interstate Properties Ltd., said RH’s existing store is thriving alongside other home furnishings retailers including Arhaus, Crate & Barrel, Ethan Allen and Lovesac.

“We have had discussions with the company about a suitable location within Legacy for its larger design gallery, which are ongoing,” Schneider wrote in a text message Wednesday.

In Orange, the new RH Cleveland Gallery would replace Slyman’s Tavern on a 2.4-acre site along Interstate 271 in the Chagrin Highlands development. The restaurant and real estate are owned by local attorney Jon Pinney, mortgage magnate Ron Leonhardt Jr. and Pat D’Onofrio.

The partners have a purchase agreement to sell the plot to an entity controlled by HR, Pinney confirmed via email. He would not disclose the sale price.

Slyman’s Tavern is set to move into leased space in Pinecrest.

Pinney said the existing restaurant, at 4009 Orange Place, will remain open until the new 3,500 square foot location is ready.

“We’re rolling out a smaller, more efficient concept with the same great kitchen. The RH Mansion transaction was compelling and also a ‘win’ for the community, in our view,” he wrote. “After careful consideration, we felt this was a ‘win-win’ and we are delighted to move forward.”

The investors negotiated for more than a year with RH and Fairmount Properties, the developer and operator of Pinecrest, Pinney wrote.

“Slyman’s is an iconic Cleveland brand and a place I’ve known since my dad took me there when I was very young,” said Orange-based Fairmount manager Adam Fishman. “It is an honor for Pinecrest to welcome them to a new store which we believe will be opening in the coming months.”

The Orange Planning and Zoning Commission and Architectural Review Board will discuss RH Cleveland’s proposal at a March 1 meeting, said Robert McLaughlin, the village’s building manager.

Mayor Kathy Mulcahy was impressed when she visited the RH Columbus Gallery.

“You walk in there and you could be in any $10 million house in California,” she said, marveling at the upscale design, patios and a glass roof restaurant. which she described as “spectacular”.

She has no doubt the project near Pinecrest will go ahead, despite tough competition for tenants among East Side retail owners.

“I think it’s wonderful and will solidify the area up there as a regional destination, especially for home furnishings, and it will keep our commercial area vibrant and exciting,” Mulcahy said. “And I think it’s good for Cleveland. It’s prestigious.”

About Margaret L. Portillo

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