Glasgow fashion brand aiming to end homelessness opens boutique in city center

The UK’s first non-profit fashion brand aimed at ending homelessness has opened a new boutique in the city center.

The Blankfaces opened in Buchanan Galleries in Glasgow this week and is currently recruiting staff.

The streetwear range, designed by people from Glasgow’s homeless communities, includes accessories, hats, bags, face masks, t-shirts, sweatshirts, handmade jackets and clothing for children.

Each designer receives a percentage of each product sold and the profits are donated to the community homeless organizations of which he is a partner.

Gerard McKenzie Govan, Founder and CEO said: “This project has a purpose and it’s my passion, everyday people walk past homeless people and don’t even recognize them. As if they were an empty face. A nothing, a person but it’s far from the truth and that was the idea of ​​the name.

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“We want to be a brand that people want, need and love rather than buying just because they pity the homeless.

“Each of our designs is inspired or created by a homeless person, that inspiration then forms the backbone of our range, and we donate a percentage of each product sold directly to the homeless participant who shared their story.

Buchanan Galleries’ new store

“It’s not just about fundraising, it’s also about giving people a voice, an outlet, a way to tell their story and our goal is to change perceptions and erase the stigma of those without. – shelter, these are not just a statistic, they should not be faceless, ignored and forgotten ”.

Coming from ethical and sustainable manufacturers, the team uses organic and vegan materials and the design process involves The Blankfaces running design classes at shelters across Glasgow.

The Blankfaces works with a growing number of partners, including Marie Trust, City Mission, Simon Community, Y People, EY Foundation and The Big Issue.

Gérard said: “The new store is huge, come say hello this weekend, you will find us on the first floor next to The Entertainer.

“We are excited to introduce our own brand and partner with successful, independent and ethical Scottish brands including Re: ply Skateboards which is a recycling brand, Concrete – which combines fashion with sanity and Whitehill Mercantile Co, a bespoke company based in Glasgow. accessories designer ”.

And if you’re interested in volunteering or looking for a job, Gerard would love to hear from you.

He said: “We are looking for people who enjoy working with a brand that has a purpose and who have an interest in joining a small team that has a positive impact and if you like fashion and design, even better! “

And he added: “We would love to roll out the brand across the UK and see where it takes us!

If you are interested in a new job or volunteer opportunities, please send your CV to [email protected]

About Margaret L. Portillo

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