Hasselblad Masters 2021 competition winners


Hasselblad has announced the names of the 12 winners of its Hasselblad Masters 2021 photography competition, which is celebrating its 20th anniversary as a competition this year.

This is without a doubt one of a camera maker’s most distinguished contests for (mostly) professional photographers. In fact, a list of some of the past winners reads like a list of some of the most prominent names in professional photography over the past 30 or 40 years: Anton Corbijn, Howard Schatz, Michael Grecco, Jim Brandenburg, Patrick Demarchelier, Joyce Tenneson, Albert Watson and Mary Ellen Mark, among others.

There is one category that is not reserved for pros and that is the Project // 21 category, which is open to all amateur photographers, students, assistants and young professionals aged 21 and under.

The rewards are impressive: each photographer receives a new Hasselblad medium format mirrorless camera of their own. But that’s not the only price. Each winner also gets a new title, “Hasselblad Master”. For some photographers, winning the title is a significant achievement. For example, Maria Svarbova, an art and commercial photographer based in Slovakia, who won one of the awards in 2018, says that in 2021, “It was great to see the number of talented photographers who submitted their job. Winning the title of Hasselblad Master is an accomplishment in itself and from now on these award winners will forever be a part of Hasselblad history.

Bara Prasilova, a Prague-based fashion and beauty photographer who won the award in 2014, says that “receiving this prestigious award is a career and life-changing event for photographers.”

This striking image is by Ramon Vaquero, a professional photographer based in Spain. Vaquero won the Hasselblad Masters in the Beauty & Fashion category. Ramon vaquero

The list of winning Hasselblad Masters for 2021

Here are the 12 winners of this year’s Hasselblad Masters 2021 competition:

  • Aerial category: Florian Ledoux (Norway)
  • Architecture category: Albrecht Voss (Germany)
  • Artistic category: Gavin Goodman (South Africa)
  • Beauty & Fashion Category: Ramón Vaquero (Spain)
  • Landscape / Nature category: Honghua Shi (China)
  • Portrait category: Marek Würfl (Slovakia)
  • Product Category: Paul Fuentes (United Kingdom)
  • Street / Urban category: Nikolay Schegolev (Russia)
  • Wedding category: Mati Machner (Austria)
  • Wildlife category: Alice Zilberberg (Israel)
  • Project // 21 category (for non-professional photographers): Yihao Wang (China)

In addition to the winners of these eleven categories, Hasselblad also added a new category, called “Heritage”. According to the company, Hasselblad cameras “have captured many photographs which have become classic and iconic images and are therefore part of our heritage.” For this category, photographers were asked to use their creativity “to show us your photographs that celebrate our heritage”. Here is the first winner of this new category:

  • Patrimony: Marcus Møller Bitsch (Denmark)

Hasselblad Masters 2021: About the competition

This image was created by Paul Fuentes, who won the Hasselblad Masters in the Product category
This image was created by Paul Fuentes, who won the Hasselblad Masters in the Product category. Fuentes, along with Ilse Fuentes, is part of a two-person design team, Paul Fuentes Design, based in the UK. The duo have a fun, comedic style, which they say combines “the best of two artistic movements and turns them into pastel-colored compositions.” French surrealism and the culture of Pop Art. In their work, the design team says they want to “remind people how fascinating the world is by producing images of food, animals and objects.” Paul Fuentes

The Hasselblad website states that the competition has 12 categories and that a photographer can enter only once in each category. To enter a category, a photographer must submit a series of three photos. The judgment is conducted by three different juries: the Hasselblad internal jury, the Hasselblad public jury and the Hasselblad grand jury.

The rules: Hasselblad declares that a Hasselblad camera is not required to enter the competition. Submissions can be made using any brand of camera and in any format, although it must be a minimum of 16 megapixels. In addition, images captured on drone cameras or with film cameras are acceptable. However, photographs taken with smartphone and tablet cameras are not eligible.

The regulations also specify that the Hasselblad Masters competition is open to all professional photographers who have been active for more than three years. (The Project // 21 category is the only exception.) To learn more about the competition, click here. To learn more about the 2021 competition rules, click here.

Hasselblad Masters 2021 Category: Wildlife

“Be Here Bison” by Alice Zilberberg, from her series “Meditations 2019-2021”. For this series, Zilberberg produced digital post-production animal montages which she says are “an expression of self-therapy.” For the artist, his representations of these creatures restore peace and quiet in a tumultuous urban world. Alice zilberberg

This year’s winner in the Wildlife category is Tel Aviv-based photographer Alice Zilberberg. She was born in the former Soviet Union, raised in Israel, then moved to Canada. She graduated from the Photography Program at Ryerson University, where she began her artistic practice. She has won numerous competitions, including first place at the International Photography Awards, the Julia Margaret Cameron Awards and the Fine Art Photography Awards. In addition to winning the Hasselblad Masters Prize, Zilberberg’s work is exhibited in galleries across North America, Europe and Asia, and his work has been featured in numerous publications.

Zilberberg includes intriguing behind-the-scenes YouTube videos on his website, as well as commentary on his process. For example, here’s how she describes the inspiration-seeking process: “There are many different sources in my life that help me generate ideas. Philosophy, psychology, travel and other arts are all potential sources of inspiration. The complete art concept rarely comes in one piece. It often happens that ideas from different fields are merged into one theme.

Hasselblad Masters 2021 Category: Wedding

This image was captured by Mati Machner, who won in the Wedding category for the Hasselblad Masters competition
This image was captured by Mati Machner, who won in the Wedding category for the Hasselblad Masters competition.
Mati machner

Mati Machner, who won the 2021 Hasselblad Masters Award in the Wedding category, is a wedding, runaway and portrait photographer based in Vienna, Austria. His work is a bit more sullen and abstract than you might expect. But it also has an expressionistic quality that we love. You can see more of Mati’s beautiful work on his website.

Hasselblad Masters 2021 Category: Aerial

This photo was taken by award-winning Norway-based nature and drone photographer Florian Ledoux who won the award in the Aerial category.
This photo was taken by award-winning Norway-based nature and drone photographer Florian Ledoux who won the aerial category. Florian Ledoux

Florian Ledoux says that his photography celebrates “the beauty of frozen continents, its incredible fauna inhabiting the edge of the ice, powerful but yet so fragile”. According to his website, much of his work is based on aerial imagery, which he writes offers “a new perspective on the wildlife we ​​already know from traditional photography.” By creating images via drones, he thinks he has “a new approach to observing and documenting wildlife”. To learn more about Ledoux’s work, visit his website.

Next year’s competition: Hasselblad Masters 2022

This photo is one of the images created by South African photographer Gavin Goodman who helped him win the Hasselblad Masters Award in the <a class=Art category.” class=”wp-image-157681″ srcset=”https://www.popphoto.com/uploads/2021/12/06/Art-Gavin-Goodman.jpg 1500w, https://www.popphoto.com/uploads/2021/12/06/Art-Gavin-Goodman-768×1025.jpg 768w, https://www.popphoto.com/uploads/2021/12/06/Art-Gavin-Goodman-1151×1536.jpg 1151w” sizes=”(max-width: 1500px) 100vw, 1500px”/>
This photo is one of the images created by South African photographer Gavin Goodman who helped him win the Hasselblad Masters Award in the Art category. On this website, Goodman describes himself as “a photographer, surfer, food junkie, born and raised in beautiful Cape Town”. Interestingly, he is a veteran of the local film industry, but he says he always had “an attraction and a strong fascination with the still image.” He became a still photographer about 15 years ago, but notes that his storytelling skills and technical knowledge of light and camera as a director of photography and cinematographer in the film industry l ‘helped as a photographer. Goodman also recently launched his own agency, Semblance, specializing in photographic art for the interior market. Gavin goodman

At this time, there is no information on next year’s 2022 competition, but be sure to check the Hasselblad Masters webpage for updated information. Additionally, we will also add any updates here, to this webpage.

This image, which is part of a series called 'Returning Home', was produced by Paris and Copenhagen-based stop-motion photographer, animator and illustrator Marcus Møller Bitsch, who won the award in the Heritage category, a whole new category this year.
This image, which is part of a series called ‘Returning Home’, was produced by Paris and Copenhagen-based photographer, stop-motion animator and illustrator Marcus Møller Bitsch, who won the award in the Heritage category, a brand new category. This year. Marcus Müller Bitsch

More images from the Hasselblad Masters 2022 competition

Here are the winners of the other categories of this year’s Hasselblad Masters 2021 competition:

This portrait was taken by Slovak photographer Marek Würfl, winner in the Portrait category.
This portrait was taken by Slovak photographer Marek Würfl, winner in the Portrait category.
Marek Würfl
Chinese photographer Yihao Wang produced this image, which won the photographer in the Project // 21 category.
Chinese photographer Yihao Wang produced this image, which won the photographer in the Project // 21 category.
Yihao Wang
This image, which is one of the winning photos in the Architecture category, is from Albrecht Voss, advertising photographer and film producer specializing in architecture.
This image, which is one of the winning shots in the Architecture category, is from Albrecht Voss, advertising photographer and film producer specializing in architecture. He says he also likes to include special techniques in his work, such as painting with light or the inclusion of drone images. “I keep finding new ways to show my designs from other perspectives,” he writes. Albrecht voss
This black and white landscape photo was taken by Chinese photographer Honghua Shi, winner in the Landscape / Nature category.
This black and white landscape photo was taken by Chinese photographer Honghua Shi, winner in the Landscape / Nature category.
Honghua Shi

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