The cover for Jay-Z’s debut album, “Reasonable Doubt,” has been recontextualized into a non-fungible token (NFT) by visual artist Derrick Adams and is available online at Sotheby’s from Friday to July 2.
Appointed Heir to the throne Following the original title of the 1996 album, the one-of-one NFT was created to celebrate the album’s 25th anniversary, which launched Jay-Z’s musical and commercial career.
Rapper turned entrepreneur Jay-Z, the stage name of Shawn Carter, 51, has a net worth of around $ 1.4 billion according to Forbes estimates. The Brooklyn native owns entertainment company Roc Nation and the Armand de Brignac champagne and D’Ussé cognac spirits brands. His art collection includes works by other black Brooklyn artists such as Jean-Michel Basquiat and Adams.
“With this NFT project, we are jointly seizing the opportunity to deepen the conversation about how artists from different mediums contribute to a more inclusive society,” Adams said in a statement via Sotheby’s. “My portraits aim to capture the sensibility, optimism and beauty of city life, and in Jay’s work I have found a tremendous kinship.”
Digital art features vivid colors, geometric shapes, multi-layered textures, and flat surface dimensions that Adams, 51, is best known for. Adams used the animation to cause glowing embers and a stream of smoke to rise from the end of Jay-Z’s iconic cigar, then transform into 25.
Offered for sale as a single lot at Sotheby’s, the NFT has a starting offer of US $ 1,000. Sotheby’s will also accept cryptocurrency, Ether or Bitcoin, as a payment option for work. A portion of the proceeds from the sale will benefit Jay-Z’s nonprofit, The Shawn Carter Foundation.
The digital artwork is currently on display in Sotheby’s York Avenue galleries in Manhattan through Thursday, and through Sotheby’s Gallery in Decentraland, a blockchain-based virtual reality platform.