‘Light Up Appleton’ lights up the start of the holiday season

APPLETON, Wisconsin (WBAY) – A downtown Appleton tradition returns after a year off due to COVID-19 issues. ‘Light Up Appleton’ has added a new treat ride to its festive entertainment with businesses offering free goods to visitors around Houdini Plaza for this overnight event from 3:00 p.m. to 7:00 p.m. on Saturday, November 20.

To learn more about “Light Up Appleton”, CLICK HERE.

After being canceled last year due to the pandemic, downtown Appleton was filled with families, friends and musicians following the sound of the ‘Light Up Appleton’ event.

“When we planned the event, my team sat down and actually screened a Hallmark movie in the background,” Jennifer Stephany, Executive Director of Appleton Downtown Incorporated (ADI) said. ADI organized the rally this year. “That was our inspiration for it all. From the horse-drawn carriage ride to the lights, to the hot chocolate, to the inflatable igloo. Just a fun and whimsical environment.

About two dozen local businesses participated in this season’s display and treat walk. With several others at Houdini Plaza, everyone is full after stretching their legs on the streets of downtown Appleton. Not to mention to stay warm with a cup of hot chocolate.

“We make a new holiday mug every year,” said Ashley Acker, director of marketing for the Trout Museum of Art. The Trout Museum of Art was just one of the hot chocolate vendors at the event for $ 7.00 a cup, including the commemorative mug. “We’re still trying to make hot chocolate at this. It’s just something we do every year. Every year we have a new mug theme. This year we have the crane. The iconic crane that sits atop our building on the cups.

In previous years, the Trout Museum of Art had orchestrated the event. However, this year they transferred operations to ADI. Still, the art museum workers were still busy getting ready to sell around 200 cups of hot chocolate in their front yard.

To find out more about the Trout Art Museum, CLICK HERE.

“We are literally in Houdini Square where the museum is located,” Acker continued. “It’s so exciting to see so many businesses, community members and organizations come here and share the space with us. It’s really awesome. This is what we as a museum want to do with art as well. It’s really super.”

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