Lobus expands its action management platform with the launch of the cultural innovation laboratory led by Lucien Smith

SAN FRANCISCO, 22 October 2021 / PRNewswire / – Lobus https://lobus.io/, Leading Art Equity Management Platform, Launches Cultural Innovation Lab Led by Contemporary Artist-Entrepreneur Lucien Smith to further support the infrastructure for the changing needs of the art industry as it responds to the new realities of the Web3.

The new cultural innovation lab will be led by Smith and is dedicated to creating cutting-edge technology products for today’s artists, including smart contracts with equity and royalty-free capabilities, minting. physical assets in NFT and authentication of verified objects. Visionary artists will be invited to join the laboratory as cultural innovators. Events throughout the year, which will also be open to the public, will bring artists together for creative exchange and dialogue. The new tools are designed to help artists and their galleries retain ownership and equity in artwork and track ownership in perpetuity.

“Our vision for Lobus has always been to create transparency in an outdated and opaque industry that has been very underserved, especially in terms of economic control of artists. The developments of the last 18 months around NFTs and smart contracts are the biggest property release that art has seen in its history, ”said Sarah Wendell Sherrill, CEO and co-founder of Lobus.

“The music and film industry has put artists under economic control, and NFTs are doing the same for the art world by giving artists the ability to retain equity and participate in growing their. job. Lucien is a visionary in this field, having experienced first-hand the imbalance of economic control when secondary markets capture the advantage of value creation. There’s no one better to put the needs of today’s artists at the forefront of technical product development,” noted Wendell sherill.

Lucien Smith is a multidisciplinary artist. Shortly after graduating with a fine arts degree from Union of coopers – his mostly abstract paintings have earned him international fame. After what seemed like an overnight success, Smith struggled with some of the notoriety traps so early on – high profile collectors bought his works for $ 20,000 and 18 months later were auctioning off for more than $ 400,000. Smith joins the growing team of Lobus in the fields of art, finance and technology, Christie’s, Lazard, Dropbox, Google, Carta and Blend.

“As an artist and advocate for young artists, it is exciting to join Lobus to create a solution to the flawed system that is the art market. At Lobus, we will give artists an entry point into the system by digital and physical means, be it Lobus infrastructure or Cultural Innovation Lab programming. “

“The launch of Cultural Innovation Lab, focused on artist equity, is a natural progression of the financial infrastructure products we offer that support liquidity and transform an asset class already in transition,” said the co-founder of Lobus. Lori Hotz.

Smart contracts will soon join the Lobus asset management tool suite, which includes dynamic market pricing, portfolio analysis, smart object matching, custom reporting, business collaboration, management relationships and digital inventory, among other services. Lobus, which uses enterprise-level security, will verify every sale using a smart contract.

About Lobus
Lobus is the main platform for managing actions for art. Artists and collectors can confidently manage their assets through a unified enterprise-grade system. Lobus manages more than $ 7 billion in assets for its users. With offices in San Francisco and new York, Lobus raised $ 7 million led by Upside Partnership, Franklin templeton, and individuals, including Rob hayes and Troy carter. For more information visit http://lobus.io

Lucien Smith Biography
Born in Los Angeles, Lucien Smith is a contemporary artist named “the prodigy of the art world” by the New York Times and appeared twice in Forbes’ 30 under 30 in 2013 and 2014. Smith’s work has been exhibited at Gagosian, Skarstedt, Salon 94 and in many other galleries around the world. In 2014, Artsy felt that his work generated $ 3.7 million at auction, in large part thanks to collectors who viewed his emerging work as a ready-to-invest price. More recently, Lucien founded Serving the People, a non-profit organization whose mission is to provide young artists with opportunities and support. Smith received his BFA from Union of coopers in 2011, and lives and works in New York and Montauk, New York State.

Media contact
Alison Buchbinder
[email protected]
+1 646 688 7826


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