Midtown Business District Launches Initiatives to Support Local Businesses

The Midtown Business Improvement District (BID) is launching a number of new initiatives this summer to support local businesses and welcome visitors and consumers to the retail corridor after the COVID-19 pandemic.

The Midtown BID was established in 2017 to help Midtown commercial property owners and businesses collectively plan, finance and implement projects and programs. The BID is a special tax district that uses its funding to support investments in business support, venue creation and maintenance, marketing, promotion and activation. Since its inception, the 9-member board of directors has laid the groundwork for some larger projects – many of which were put on hold during the pandemic.

In June, the Midtown BID launched a number of new initiatives and showcased other ongoing projects and programs. One of those projects is the new Midtown BID website and social media; Midtown BID has rolled out a full update to its website at www.midtownfc.org. The site now offers a searchable business directory, which provides information about each Midtown BID business through a map that allows you to search for businesses by category, then find their website and contact details. The site also now offers a Midtown events calendar and news section. And, for the first time ever, the Midtown BID is on social media, with a listing on Facebook at @FCMidtownBID.

The BID electronic newsletter ‘Midtown Bound’ is also in preparation. The BID’s monthly electronic newsletter will share information on projects, programs, events and more happening in Midtown Fort Collins, produced by the Midtown Business Improvement District (BID). Those wishing to receive more information about Midtown can register on the BID website.

Another ongoing project is the Midtown BID Wayfinding and Signage Program. One of the priorities for the Midtown community to form the BID was to accommodate the Midtown branding signage and direction in order to establish a clear identity for the neighborhood. Earlier this year, Midtown BID partnered with local design firm One Tribe Creative to begin the process of designing – and identifying potential locations for – branded new signage for the corridor. Over the next few months, they will be working with the City of Fort Collins to establish the process for placing the signs. By the end of the year, their first new signage should be about to be placed.

And finally, the Foothills Mall summer concert series is back and better than ever with the local Maker’s Market, and this year the Midtown BID is a proud sponsor. Everyone is invited to grab their lawn chairs, blankets and dancing shoes for this free, fun, family-friendly community event in the heart of Midtown. The event will take place every Friday from June 18 through September 24 and will feature local artisans and groups from across northern Colorado. As part of the Midtown BID sponsorship, BID companies can register to be on-site at one of the Friday events in one of two Midtown BID 10 × 10 tents.

In November 2020, the Midtown BID welcomed Jamie Giellis as part-time Executive Director. Jamie has over 20 years of experience working with Business Improvement Districts through his company Centro Inc. In fact, Jamie has worked with Midtown on a number of planning efforts dating back to 2010 and helped form the BID in 2017. Jamie has worked with over 50 BIDs in the United States (and around the world!) And comes to Midtown after a successful 5 year period helping to establish, manage and develop the RiNo Art District BID in Denver. To get in touch, you can email him at [email protected]

Over the past several months, the Midtown BID Street team has also been door-to-door with local Midtown businesses to understand their concerns and needs. Over the next few months, the Midtown BID will work to launch specific programs aimed at creating collaborations between local Midtown businesses, driving visitor traffic to the corridor, and creating exciting opportunities to explore the neighborhood. The IDB is developing a number of collaborations with local community partners to undertake programs, events and more.

To stay up to date with all of Midtown’s happenings, visit MidtownFC.org for events and news, sign up for the monthly newsletter, and follow Midtown on Facebook at @FCMidtownBID.

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About Margaret L. Portillo

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