More magic! Shanghai’s shopping malls go far beyond shopping

Famous as a world-class consumer center, Shanghai is also a pioneer in innovating shopping designs and services. In today’s world, the consumer experience has turned into a pleasure-seeking journey, and malls have turned into laboratories to create happy surprises.

It’s not just shops anymore, but special offers such as gigantic space for multiple functions, artistic architecture and even exclusive styles for a selected group of people.

Especially in 2021, Shanghai has seen a wave of new business benchmarks unveiled to consumers with staggering popularity, contributing to Shanghai’s goal of reaching 1.8 trillion yuan ($ 283 billion) in consumer goods retail sales. every year by 2023.

Let’s take a look at these trendy malls that dot the city and whose impact goes beyond shopping.

Artistic: Tian An 1000 trees

The iconic project “Tian An 1000 Trees” caught the attention of the general public because of its unconventional appearance.

There will be up to 1000 pillars topped with a tree, giving the structure the appearance of a hill. It is thus nicknamed the “Hanging Gardens of Babylon” in Shanghai.

The initial phase of the project opened on December 22 with a grand lighting ceremony. All the hanging trees were illuminated, creating a fantasy land along Suzhou Creek.

The structure along the Moganshan and Changhua roads in the Putuo district was designed by Thomas Heatherwick, the British architect who originally paved the United Kingdom at the 2010 Shanghai World Expo.

The inspiration for the design came from the Yellow Mountain in China. Two phases of the project look like two peaks, while trees and plants make it look like mountain cliffs.

Artists were also invited to display their works or create paintings and art installations inside the mall. A number of art galleries will open in the complex to work in concert with the nearby M50 art hub.

Construction has started on the second phase which will be a taller structure with hanging gardens along the creek. It will open as a boutique hotel and office building in two years.

The riparian region was the former site of China’s first private flour factory – the largest and most modern of its kind in East Asia when it opened in 1900.

Four buildings belonging to the Fufeng Flour Factory, which became the Shanghai Flour Factory in the 1960s, have been preserved and incorporated into the new complex.

Address: 600 Moganshan Road, Putuo District

Mammoth: the room of the sun

The Hall of the Sun, one of the largest shopping complexes in Shanghai, opened near the North Bund in the Hongkou District, enriching the thriving commercial atmosphere of the waterfront.

The Shui On Land project is expected to become a landmark of the northern Bund, an area designated as the city’s future core business area along the Huangpu River.

The project connects with the Hall of the Moon which is already open and active in Ruihong Tiandi. The pair will become a new “city life hotspot” covering a total of 250,000 square meters in the north of the city center.

With the new project, the North Bund’s waterfront will become a business and commercial hub alongside shopping sites such as the Nanjing Road Pedestrian Mall and Huaihai Road.

The recently launched Hall of the Sun project primarily serves the large number of residents of Ruihong Xincheng community, one of the largest urban renewal projects in the city’s inner ring road. The space around Hongzhen Old Street, once Shanghai’s largest slum, is now an upscale community.

The resort has outdoor terraces covering some 4000 square meters of greenery on several levels. Its dome covers 5,500 square meters in the shape of three lotus leaves and is the largest celestial dome of all local shopping malls.

Over 150 species of shrubs and trees cover the project indoors and outdoors, as well as streams, waterfalls and walkways. New business models have been unveiled outside of shopping and dining.

Foodie Social, a food court mixing Chinese and Western flavors, has attracted many local customers.

Address: 181 Ruihong Road, Hongkou District

Cute: Songjiang INCITY

Songjiang INCITY opened in November as a real-world Pokémon wonderland.

Literally a Pokemon themed mall, the elements of the game can be seen everywhere.

Greeting hello, smiling adorably, a 10-meter-tall Pikachu greets guests atop the rooftop of the fourth floor. And Mew, a psychic-type pink Pokémon, floats in front of the door with its long tail twirling around a pillar.

As you enter, Charmander, Squirtle, Bulbasaur, and other Pokémon greet you with smiling faces as the elevators go up and down.

In the center of the stage, a life-size claw machine allows guests to play claws and obtain Pokémon balls. There’s also a Pokémon-themed bus that takes guests to the world of Pokémon.

Pokémon is not the only strong point.

The shopping center also includes a 6,500 square meter park equipped with swings, trampolines, mazes and other interactive areas, as well as a 1,350 square meter professional skateboard park.

More than 220 stores offer retail, dining and entertainment, 15 of which are making their debut in mainland China, such as DOOITT HOME.

Address: 1788 Guangfulin Road, Songjiang District

Insomnia: one is

Among a range of dazzling malls opened this year, One East at the South Bund is dedicated to fueling the city’s nightlife economy.

Unlike other malls, which usually close around 10 p.m., One East extends its opening hours until 5 a.m. the next day, with mostly nightclubs – living up to Shanghai’s nickname as the city that doesn’t. never sleeps.

In the All Day Garden is the first Chinese branch of the world’s best hip-hop club 1 OAK, the first Shanghai location of the well-established China House of Music, the first billiard-themed INARI CLUB in Shanghai. , and a new take on China’s Best Nightclub SPACE PLUS.

The All Day Garden is literally a garden that is open all day. The outdoor garden connects the daytime retail shops and the mall’s nightlife entertainment area. Indeed, the tenants of the mall can choose to close the doors at 10 p.m., or at 2 a.m. and 5 a.m. the next day, to meet different demands, including the nightlife of Generation Z.

Address: 788 Zhongshan Road S1, Huangpu District

High-tech: AI Plaza

AI Plaza, the West Bund’s first major commercial project in Shanghai, opened to the public in December

The project would be China’s first shopping mall surrounded by a wide swath of art galleries and museums.

It will primarily serve employees of high-tech companies, residents and visitors to the famous Huangpu River waterfront, offsetting the long-term shortage of commercial facilities on the Western Bund.

Covering 75,000 square meters, the eight-story square stands amid more than 20 art galleries, exhibition halls, theaters and libraries on the waterfront, which aims to become “the largest arts area in Asia”.

The project involves art and the latest smart apps developed by leading artificial intelligence companies based in the nearby Shanghai AI Tower, a key site for the city’s ambition to become a global “AI Highland”.

The waterfront area of ​​Xuhui District, with an 11.4-kilometer shoreline along the Huangpu River, reflects the city’s early industrial heritage, once including a coal wharf, a cement factory, several giant fuel tanks, and a hangar. to planes.

They have been converted into popular cultural venues such as the Long Museum, West Bund Art Center, and Tank Shanghai Art Park. Almost 100 cultural events and exhibitions are organized there each year.

Address: 710 Yunjin Road, Xuhui District

Open: Taikoo Li Qiantan

Taikoo Li Qiantan, a 120,000 square meter shopping complex jointly developed by Swire Properties and Shanghai Lujiazui Group, was officially opened in September in the booming Qiantan district of Pudong.

With some 250 high-end boutiques on five floors and some fifty brands making their debut in Pudong, the first “Taikoo Li” project in Shanghai and the third in the country adopted an open-plan architectural layout with quirky lanes, typical of the Taikoo Brand. Li.

Notably, a naturalistic design concept has been adopted by the wellness themed project which features a diverse mix of luxury and contemporary fashion brands, lifestyle brands and the first Oasi Zegna garden on mainland China. ; Boucheron Jardin d’Hiver – a first in Shanghai presented by Boucheron; The Starbucks Greener Store Lab, a world first; and the first AVENUE & SON store on the Chinese mainland with a skatepark.

Other special stores and highlights include Moncler’s largest House of Genius store in mainland China, CASA LOEWE Shanghai, first MOViE MOViE culture and lifestyle concept cinema in mainland China, 3,000 square meter flagship store of Tsutaya Books on the roof, Japanese The first running station for professional sports brand ASICS on mainland China, and the 450-meter Sky Loop surrounding the roof of the complex, which is the first running track digitized by the Shanghai AI in a shopping mall.

Address: 500 Dongyu Road, Pudong New Area

About Margaret L. Portillo

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