Virtual galleries selling fine art through an app

Physical art exhibitions allow you to enter the gallery room and enjoy the artwork at a specific time in a specific location for a limited period of time.

But now you don’t need to go to a gallery to view and buy artworks if you are too busy with work.

All you have to do is download the YouAdMe app on your smartphone and go to the Angkor Art category and you can buy dozens of things there.

“Angkor Art has its own category in the ‘Shop’ section of YouAdMe,” said Zhi Ying, commercial director of YouAdMe, a social e-commerce platform company that operates in Singapore, Cambodia and the Philippines.

She says the name YouAdMe is derived from the words You-Advertise-Me. “‘You’ the consumer helps ‘I’ the business owner to ‘Advertise’ the company’s products and services based on your own experiences.”

According to the company, YouAdMe is a mobile application that allows creatives or artists to showcase their works and connect with a wider audience through a unique digital structure that supports them in a digital gallery setup with networking. , marketing promotions and logistics coordination.

People can find Angkor Art in any of the categories in the “Shop” section of the app, according to Ying.

The Angkor Art Movement 2022 is a national campaign to support aspiring artists in Cambodia and enable them to flourish through physical and virtual exhibitions, competitions and workshops.

“Taking advantage of the rise of digital technology, the Angkor Art movement is making the process of discovering emerging artists and purchasing artwork by Cambodian artists accessible to art lovers around the world.

“Before that, starting an art collection seemed beyond the reach of the general public, with auction houses monopolizing the mainstream market for fine art. Now the movement is reshaping the rules of supply and demand,” Ying says.

Angkor Art’s goal is to contribute to the revitalization of the local art scene with the combined efforts of presenter MSQM ZTH – a Cambodia-based property developer – and international partner Frasers Hospitality.

“Different types of consumer products are available on the YouAdMe platform. The Angkor Art category specifically showcases all kinds of artwork produced by local artists,” she says.

One of the many artists selling their artwork in the Angkor Art Shop on the platform is Sou Kimsan. He said it was a first for him to exhibit his art on an online platform since he normally hung it on gallery walls.

“It’s amazing, but it still feels strange to me that my works are on this international platform,” says Kimsan, who has more than 10 oil, watercolor and acrylic paintings for sale at the Angkor art shop.

A man views artwork for sale through the app on June 15. Hong Menea

“Now social media has more influence to promote products – including artwork – I think this platform can show Cambodian art not only locally, but it also allows people around the world know what we’re doing and helps grow our art scene,” the artist told the Post.

Another local artist, Teang Borith, who does unique depictions of faceless Apsaras, said he had never known how to sell art online through apps and it was also a first for him, apart from selling via Facebook.

“Angkor Art is just an online store – like other online stores – but it sells all types of art. I’m interested in this platform because people can see it all over the world,” said Borith, who also has 10 paintings on the platform.

YouAdMe aims to have over a hundred original artworks available in its stores by the end of the month. There will be a variety of different types of artwork across the range of mediums, all of which will be captioned with a description and price.

“By the end of this month, we will have 156 artworks available in our Angkor Art category and we aim to have 100 artists on board by the end of the year,” Ying said. “There will be popular products such as digital prints as well as acrylic, oil and watercolor paintings. You can also find products created using a variety of other mediums such as Giclée prints as well as painted wood and even skateboards.

She says the online exhibition features artwork submitted by local artists who have joined the Angkor Art movement.

“Any artwork you see on the platform will contain information about the artist, their inspirations, and if you’re interested, a link to purchase the physical product,” she says.

According to Ying, the physical exhibit for Angkor Art 2022 is in collaboration with Frasers Hospitality. It will be a meticulously curated collection of works by Cambodian artists on display at Frasers Capri by Fraser’s 88-room property in Phnom Penh when it opens in October 2022.

Local artists can also create their own shop or gallery on YouAdMe and then upload as many artworks as they want to their shop with additional information about each artwork so fans and potential buyers can learn more About them.

“Potential buyers can browse all artworks in the Angkor Art category on the YouAdMe platform and click on an artwork to learn more or purchase it,” according to Ying.

She says the YouAdMe platform acts as a bridge that connects artists with art buyers. The buyer can purchase any product directly from the artist’s store on the platform.

While an online art store is convenient because people don’t have to travel from home, it also comes with some challenges, similar to other online products for sale.

For example, being online means there are limitless options of endless competitors. Also, with works of art, they don’t always have a good idea of ​​their proportions.

“But we’re optimistic that art buyers and collectors are becoming more digitally savvy. So it’s much more common for them to turn to digital channels to explore new art as well as the latest updates from the local art community,” says Ying.

With an online art store, she says, there is also the opportunity to reach an international audience without being tied down by a physical space. She thinks it’s inevitable that artists and art houses will need to establish and strengthen their online presence in the future.

“And on YouAdMe, artists are usually responsible for their own shops, so you can connect directly with the artist and chat with them to learn more about their art.

“Ours is also a trusted platform. We have made establishing credibility and ensuring quality our core business and main focus since YouAdMe was launched,” says Ying.

About Margaret L. Portillo

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